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Why does comedian Louis CK intentionally keep typos and messy grammar in his announcements on his website? I read Louis CK's AMA a while ago and I remember he specifically stated that he went over every detail of his website to make sure it was user friendly and to get people feeling comfortable about spending money. He's also my favorite comedian so I went over to his site, specifically to the announcement section, and found this: [https://buy.louisck.net/news](https://buy.louisck.net/news) Louis CK is clearly trying to elicit a certain response from his audience by keeping those typos and messy grammar in his announcements. Is this to demonstrate he's a real person, or to try and connect with his audience? How is he socially engineering his audience with this rushed, casual writing style?