gracehenryjewels.com

Discovered through Instagram/Facebook ad. Ad promoted sale on all jewelry in stock, stated due to retirement of the owners. The site appears to resell cheap imported low quality jewelry for quality jewelry prices, then puts them on discount. Currently their website and Facebook page, at least for the US page, claims everything in stock is free for the next 24 hours, all the customer needs to do is pay for shipping ($24.95) for each item purchased. Upon further investigation on their legitimacy, I discovered the same business (owners, store-front photos, etc.) had Facebook pages in claiming locations in multiple different countries (ex: US, Canada, New Zealand), all with different addresses and phone numbers. The business' website and Facebook pages appear to have been created quite recently, while claiming they have been in business since 1988. The content in the ad as well as on their Facebook pages appear to be AI generated. Another similar website using the same names (Grace & Henry Whitfield) but different images is gracehenryjewels.com, selling jewelry at 60% off, and seems to be more well known online as a scam already. [BBB Scam Type: Online Purchase] [Business: Graceful Pure] [Location: Sacramento, CA, USA - 95819]