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Applying Cialdini's persuasion principles at work (case study with examples and ideas) I love reading psychology and persuasion articles, but unfortunately, most of the time, it stops there: reading. There's lots of sites that talk about the theory of social engineering / psychology / persuasion, but I've only found a few articles where they get into specific examples where the theories are applied. That's why I loved Cialdini's "Influence" book so much: it's packed with examples. So, I took a stab at writing a detailed case study of how I've used the theory of Cialdini's 6 principles and how I actually used them at work. **The situation: get as many people to help you (or your project fails)** I used to do marketing for a very well-known games company. The backdrop of all this is that I was working on a massive marketing campaign where I needed to convince a lot of people company-wide to support me and my team. Basically, we needed to get 1 million Likes for our Facebook page. To do this, we needed a hell of a lot of people to commit to a substantial cross-promo for us. This meant significant effort on their part, despite the fact that they had no obligation to help us other than being nice and because we worked for the same company. So as my team and I worked towards our goal, I noticed that we were (intentionally and unintentionally) using Cialdini's principles to get people to support us. Here's a brief rundown: * **Authority**. We name-dropped the hell out of any senior person that was supportive on the project. We were lucky to have VP and Sr Director level endorsement. This helped a lot when people were on the fence, but truth be told it was probably a bit more top-down pressure than actual persuasion. * **Reciprocity**. My boss had been working at the company for a long time and called in favors. There's a lot more we could've done with Reciprocity (e.g. doing something for our pitching targets before even asking them) but we were working on a very

Applying Cialdini's persuasion principles at work (case study with examples and ideas) I love reading psychology and persuasion articles, but unfortunately, most of the time, it stops there: reading. There's lots of sites that talk about the theory of social engineering / psychology / persuasion, but I've only found a few articles where they get into specific examples where the theories are applied. That's why I loved Cialdini's "Influence" book so much: it's packed with examples. So, I took a stab at writing a detailed case study of how I've used the theory of Cialdini's 6 principles and how I actually used them at work. **The situation: get as many people to help you (or your project fails)** I used to do marketing for a very well-known games company. The backdrop of all this is that I was working on a massive marketing campaign where I needed to convince a lot of people company-wide to support me and my team. Basically, we needed to get 1 million Likes for our Facebook page. To do this, we needed a hell of a lot of people to commit to a substantial cross-promo for us. This meant significant effort on their part, despite the fact that they had no obligation to help us other than being nice and because we worked for the same company. So as my team and I worked towards our goal, I noticed that we were (intentionally and unintentionally) using Cialdini's principles to get people to support us. Here's a brief rundown: * **Authority**. We name-dropped the hell out of any senior person that was supportive on the project. We were lucky to have VP and Sr Director level endorsement. This helped a lot when people were on the fence, but truth be told it was probably a bit more top-down pressure than actual persuasion. * **Reciprocity**. My boss had been working at the company for a long time and called in favors. There's a lot more we could've done with Reciprocity (e.g. doing something for our pitching targets before even asking them) but we were working on a very